meet Serena


Serena is an international health and wellness professional; having over 10 years in the industry as both a coach and an entrepreneur, she's impacted hundreds. 

A Connecticut girl at heart, she started soccer at the age of 4. An athlete at Farmington High School led her to train for running races and bodybuilding to not only enhance her overall athleticism, but to challenge herself in new ways, after she graduated George Mason University in 2007.  Sports, teamwork + athletic achievement has always been her lifeblood, fueling her desire to influence others through SerenaFit, established in 2008. 

Since she started her business, she's traveled the world as an entrepreneur, learning about business operations from various start up communities, connecting, growing and leading together with global figures who innovate and want to change the way we live. It's about making an impact, for her. 

After spending ten years in Washington, DC Serena moved to Philly in 2015 and loves meeting like minded business owners and locals who  think outside the box. It's all about community and friendship for her, living for the experience and adventure of it all.

Travel, great wine, family, Saturday mornings, good conversation, fresh juices & hot yoga are a few of her favorite things. You can find her power walking the city, most days of the week, in-between meetings and sessions! 


1776 member - Co-working and innovative space

Soloist Collective - Rittenhouse Chapter

Summer 2016 + 2017 Be Well Philly features + Philly Mag Events

Fall 2016 + Spring 2017 Philly Current Magazine Feature

Rittenhouse Women's Wellness Center Partner

BodyBoss ExpertSip n Glo Ambassador + Athleta Ambassador

Refuga Alumni - Italy + Spain 2015 + 2016

British Airways Face to Face Contest Winner 2011



Current | NESTA Fitness & Nutrition Coach, Bariatric Exercise Specialist


AFPA Trainer of Special Populations

 AFPA Functional Exercise Specialist

High School Women's Lacrosse Coach

Youth Sports Coach